30 Black-Owned Makeup Brands Everyone Should Know and Love

Mented was created by Harvard grads KJ Miller and Amanda E. Johnson, who noticed there was a void in the market when it came to finding nude lip colors for Black women. So they decided to solve the problem themselves with lipsticks, nail polishes, eyeshadows and more, all pigmented to compliment the shades of all women.

Matic's stunning lip gloss shades feature an organic formula. The highly pigmented colors make them a great choice for richer skin tones.

Ever gotten annoyed by the white film that sunscreen can leave on your skin? So did Shontay Lundy, who founded Black Girl Sunscreen in 2016. Essentially, the brand makes sunscreen that dries completely clear and protects melanin without the white-cast. The SPF 30 is a best-seller for Black Girl Sunscreen.

The mission of Black Radiance is quite simple: to enable women of color around the world to be even more beautiful. Black Radiance offers products that celebrates self-acceptance and inner-strength amongst today's Black women. The brand sells makeup and skincare that fall in line with this ethos. The True Complexion Creme Contour Palette is perfect for highlighting and contour your face for a sculpted finish.

Made to unveil your inner excellence, Ami Colé offers natural products that will make you feel your best. Diarrha Ndiaye, the founder of the brand, used inspiration from her Senegal upbringing to create skin-caring and deep-understanding formulas. The skin-enhancing tinted moisturizer lives up to that reputation and is suitable for every skin type.

From “colorful cockroaches” on Shark Tank to the shelves of Target, The Lip Bar aims to create products that let consumers set their own beauty standard with 17 shades of lipsticks and glosses ranging from traditional reds to metallic blues. All lipsticks are made with shea butter, coconut oil, avocado oil and vitamin e for the ultimate moisturizing experience.

Kreyol Essence was created with the intention of providing access to Haitian black castor oil while simultaneously stimulating the economy in Haiti. Reviewers rave about the positive outcomes of the product, including stimulating hair growth, diminishing stretch marks, lightening dark spots and easing eczema symptoms.

Cashmere Nicole founded Beauty Bakerie in 2011. While the brand has been around for over a decade, it took off in popularity recently on social media thanks to its clever products. Beauty Bakiere offers a range of lip, eye, face and skincare products that will enhance the beauty in everyone.

Did you know that Alicia Keys has her own skincare/beauty brand? Her Keys Soulcare line is all about using dermatologist-developed clean skincare formulas paired with skin-nourishing ingredients. The tinted lip balm is perfect for keeping your lips moisturized while adding a nice pop of color.

Sacha began its operations in Trinidad and Tobago in 1979. The original idea was to create a beauty line that helped Caribbean women get representation, but now the brand has blossomed in a brand that's used by all women of color. The Buttercup Setting Powder helps to blur fine lines and pores while also making sure that there's no ashy flashback in pictures.

After realizing a number of cosmetic products marketed to Black women have hazardous ingredients and are often linked to breast cancer, Jasmine Rose knew she had to do something. So, she created cruelty-free, healthy products. Laws of Nature is a line dedicated to allowing women the ability to have control over what is put on their bodies while feeling beautiful.

All-natural skincare line Base Butter is on a mission to make healthy skin available to all. The cofounders, She'Neil Spence and Nicolette Graves, were inspired to create their brand after their own struggles with acne and oily skin. Now their product line includes a moisturizing facial “jelly” and a whipped body cream.

Vera Moore is a soap opera actress turned President and CEO of the family owned Vera Moore Cosmetics. After recognizing the difficulty in finding natural looking foundation products for women of color that didn’t rub off on clothes, Vera Moore decided to create a solution. The result is a line of long-lasting cosmetics that keep skin tones and undertones in mind.

Rihanna turned the beauty industry on its head when she launched Fenty Beauty in 2017 with the release of foundations in 40 different shades. The brand continues to be a major force as it pinpoints universal shades in the creation of new products. The lightweight formulas make them fun and easy to layer and experiment.

Black Opal has long been catering to the needs of Black women and women of color, but only recently became Black-owned in 2019. However, under new leadership, the goal of providing high quality yet affordable products while making an impact remains the same.

Juvia’s Place is a brand inspired by the vibrancy of Africa and is home to some of the most boldly colored and highly pigmented products. This is especially true of the company's eye palettes. Juvia's Place often collaborates with beauty influencers to create standout products that offer vibrant and dynamic makeup artistry.

With a goal of being kind to the planet while honoring women of color, Lamik Beauty aims to provide clean and vegan products that promote healthy communities.

Makeup artist Pat McGrath is the woman behind some of the most beautiful faces to grace high-profile runway shows and advertising campaigns. When creating her brand, Pat McGrath Labs, she channeled the power of transformation and beauty to create the gold standard of cosmetics.

A high sensitivity to topical products prompted Necia Boston to create her allergen-free product line, Blessed and Anointed Beauty Services (BAABS). From lash tools and enhancements, to foundation and eyeliner, BAABS Beauty has everything needed to enhance your natural beauty.

Danessa Myricks Beauty provides users with “an inclusive world of beauty with no boundaries.” Makeup artist and founder, Danessa Myricks, consistently used makeup in unconventional ways and decided to create products that allowed others to do the same. The Colorfix products are versatile creams that can be blended, layered, or used as a base for concealers and can be applied to the face, eyes or lips.